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Newsletter | Executive Insight HubWritten with the Help of GPT-4: How Health Systems Are Using AI to Transform Patient Communication

AI is revolutionizing healthcare, improving documentation and patient communication. As tools like Epic’s In Basket Art gain traction, health systems must ensure AI delivers true value while integrating seamlessly into workflows and enhancing patient care.

Report | Academy 360Upcoming Events

Case Study | Strategy CatalystConsumer Segmentation – Program Snapshot: Virtua Health

Virtua Health leveraged behavioral consumer segmentation to personalize outreach and service recommendations, improving engagement, conversion, and competitive differentiation across its diverse patient population.

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Insights Briefing | Executive Insight HubChief Marketing Officer Inside Track

Inside Track on Chief Marketing Officers at Leading Health Systems including their priorities, obstacles, challenges, and buyer persona insights.

Academy 360 | Academy 360Praia Health Delivers New Standard of Digital Engagement ROI for Health Systems

Explore how Praia Health and Providence achieved a $48M ROI through Praia Health's experience orchestration platform, setting a new standard for measuring digital engagement impact.

Academy 360 | Academy 360The Academy PayZen Revenue Cycle Fellowship: Developing Tomorrow’s Revenue Cycle Leaders

Accelerate the growth of rising revenue cycle leaders with the Academy PayZen Fellowship—equipping executives just steps from the C-suite with the skills to drive innovation and financial success in healthcare.

Academy 360 | Academy 360Executive Promotions - September 25th, 2024

Learn about the latest health system executive moves.

Academy 360 | Academy 360Member Spotlight: How Texas Health Resources Built Infrastructure for Better Patient Engagement

Consumer Relationship Management (CRM) systems have moved beyond marketing campaigns and are currently being utilized by a growing number of health systems as a tool that can improve patient adherence and close gaps in clinical care.

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Newsletter | Executive Insight HubIV Shortage Heightens Health System Supply Chain Stress

Explore biweekly curated insights into the latest trends and developments in the healthcare market. Designed to keep your team informed and ahead of the curve.

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Newsletter | Executive Insight HubThe Conversation Starter: Duke Health Faces Contract Dispute with UnitedHealthcare

Duke Health and UnitedHealthcare are in a contract dispute that could make Duke patients out-of-network starting November 1st. The disagreement centers on high claim denial rates and slow payments, affecting quality care and financial stability.

Academy 360 | Academy 360Member Developments | June 1, 2025

Member activities from ENFRA, Alternate Solutions Health Network, BPD, Revenue Management Solutions, BD, and PayZen

Report | All-AccessAdvancing the Consumer Experience Across Health Systems

The Academy and Cedar have partnered to launch The Consumer Co-Lab. Providers shared how they’re embracing strategies to cultivate consumer loyalty, developing data and analytics strategies, and creating digital engagement and care delivery models.

Strategist | All-AccessOpenAI unveils multiple healthcare-focused chatbots for providers and consumers

OpenAI is kicking off the new year with a string of product launches that aim to establish ChatGPT as a one-stop shop for healthcare AI.

Newsletter | Academy 360Forum Insider | Building C-Suite Alignment for Marketing and Consumer Strategies

At THMA’s CMKO Forum, leaders explored new ways to engage consumers, measure ROI, and strengthen cross-functional collaboration in healthcare marketing.

Academy 360 | Academy 360Connecting the Dots: Jennifer Bollinger on Building a More Human Healthcare Experience at Sutter Health

Consumer expectations are set outside healthcare. Sutter's Chief Consumer Officer explains how aligning brand, access, and experience under one umbrella drives results.

Newsletter | Academy 360Member Developments: October 5, 2025

Innovations from Surgical Directions, Amsive, and Mindyra highlight smarter OR scheduling, evolving media strategies, and new leadership in behavioral health to advance system performance.

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Newsletter | Executive Insight HubExecutive Edge: October 20, 2024

Welcome to the Executive Edge – our quick read on the market to help your teams stay up-to-speed on the latest happenings across healthcare.

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Case Study | Strategy CatalystBeyond One-Size-Fits-All: Using Consumer Segmentation to Personalize Patient Engagement

Health systems are using consumer segmentation to personalize patient engagement. These case studies show how behavioral insights and research-validated personas drive tailored care, improve outcomes, and strengthen competitive positioning.

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Expert Insight | Executive Insight Hub2026 Persona: Chief Marketing Officer (CMkO)

Get to know the CMkO persona—responsible for brand strategy, consumer acquisition, and market growth while building attribution infrastructure, modernizing access channels, and positioning marketing as an enterprise growth engine.