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Video | Strategy Catalyst

Beyond Capacity Relief: ASCs as Core Strategic Assets

Session Overview:

Health systems are elevating ASCs from supplementary revenue streams to core strategic assets, and leading organizations are reimagining their approach to development and optimization. The next wave of ASC decisions—whether to build, buy, or partner—is increasingly complex. Heightened competition in a highly fragmented market, alongside emerging investment and partnership models, is prompting health systems to revisit assumptions and take a more deliberate approach to ASC expansion.

Strategy Catalyst will present exclusive market research and case studies from high-performing health systems, exploring how they’re navigating expansion and structuring ownership and governance for sustainable growth. We’ll examine physician co-investment as a strategic tool for recruitment, retention, and alignment, and share actionable frameworks for evaluating ASC opportunities and building engagement strategies that deliver measurable results.

Key Takeaways:

Success hinges on three decisions: choosing the right operating model that fits your market and capabilities, using physician ownership as a lever for engagement rather than just financing, and building governance structures that sustain alignment through change. 

  • Operating Model: Define how you’ll create value— whether through independent operation or partnerships— by aligning ownership structure, specialty mix, and market footprint to your system’s strategic priorities. 

  • Physician Ownership: Use ownership to strengthen alignment, not just raise capital. Transparent terms, compliance guardrails, and accessible buy-in models build engagement and fairness. 

  • Governance and Sustainability: Build governance that endures, balancing enterprise control with local agility, preserving trust, and ensuring continuity through leadership transitions and market change.

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